Next Mediaworks, owner of Radio One, has collaborated with digital customer engagement specialist 2ergo.com, to launch 'IndiaONE - The sounds of India'.
Indiaone is an app specially created for iPad and iPhone platforms. The app streams high quality audio and covers a wide range of genres, including Indian film music and non-film music such as ghazals, religious, folk, and Indipop, and news in three languages.
Interestingly, the app contains a separate karoke facility and allows the user to sing Bollywood songs with synchronised lyrics and high-quality back up music and support vocals.
The KaraokeOne feature holds more than 1000 songs which will be updated every 30-45 days at no extra cost for the period of subscription.
As a part of its launch feature, the app contains unplugged sessions of the best Indian musicians who have played exclusively at the Radio One studios and Bollywood stars who have presented their favourite songs in their own voices.
The iPad version with karaokeONE is priced at US$1.99, whereas the iPhone version without karaoke feature is priced at US$0.99. The karaokeONE app is priced at US$0.99.
The interface design of the application uses a large screen with clear defined functionality and allows easy access to song and lyric files.
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